A link exchange is a confe- deration of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange which they insert into their web pages.
Links exchange is an easy and very effective way to trade links. Trading links with other webmasters is a valuable method of promoting your website, and getting more traffic. Many of the top search engines rank websites according to how many links there are that point to that site.Therefore, Link exchange increases Link Popularity.
